Message from Carlos Andres Proaño, CEO

Throughout my career in corporate finance, I have had the privilege of working with business owners who, like you, face the challenges of growth, profitability, and preparing their companies for the future. I understand what it means to make crucial decisions, seek trusted guidance, and sometimes feel uncertain about where to turn.

With more than 25 years of experience in business valuation, financial advisory, and mergers & acquisitions—both locally and internationally—I have advised over 200 companies across industries on their path to success. This experience taught me not only what investors and buyers look for, but also how to help business owners become exit-ready, whether they plan to sell or not.

At Smart CFO, we go beyond traditional accounting or consulting. We provide fractional CFO services that combine day-to-day financial clarity with the discipline of corporate finance and M&A. Our focus is to help you:

• Manage cash flow and profitability with confidence

• Build professional financial systems that attract investors and buyers

• Unlock growth and increase enterprise value

• Be fully exit-ready — giving you flexibility, control, and peace of mind for the future

We are more than a service provider — we are your strategic partner, committed to generating sustainable value for your company and legacy.

Thank you for considering Smart CFO as part of your journey. I look forward to working closely with you to achieve your goals and build a business that is profitable, resilient, and ready for what’s next.

Carlos Andres Proaño
Founder & Managing Partner, Smart CFO